Being a sponsor of SAPHEX gives a number of advantages and perks to your company and you. First and foremost your business will be put in the spotlight, having a sponsorship presence at SAPHEX will position you and your company as an authority in the industry. With your logo being displayed prominently on all marketing materials you will gain respect and credibility by standing out from the group of regular attendees and exhibitors. Instead of just attending an event and looking for people to share your business card with, sponsorship brings attendees who are eager to find out about your business directly to you.
As the organizers of SAPHEX, FPS is spending time and money marketing the event to your target audience, bringing these attendees into the room. As a sponsor, your job is to come prepared to take full advantage of this opportunity by making sure to create eye catching, professional signs, marketing materials and product displays that draw attendees to you.
Whatever you spend on sponsorship you can justify as you’re guaranteed to be marketing and communicating with people who are in your target market. You will be able to use SAPHEX as a method to talk directly to potential customers and partners, which in terms of return of investment is more lucrative then spending marketing budget on a potentially indirect advertising campaign.
The differing sponsorship packages available give you the opportunity to choose what is right for your company dependent on what products and services you are looking to profile for the African pharmaceutical market. Whether you are already working in the region or are simply trying to gauge if you’re ready to expand into Africa, sponsoring SAPHEX offers the opportunity for your brand name to be recognised throughout the event and have potential partners and customers come to you to do business.